 | |||||||
|
| |||||||
| |||||||
      
|
|||||||
|
|
|
||||||
|
|
|
|
|
|||
This high end children's clothier engaged Truax & Company for a complete rebranding project that included logo and color palette refinements, catalog design and efreshed website design. For our new logo, we added "Lisbon" to underscore Papo d'Anjo's deep roots in the hand made textile traditions of Portugal and evolved the font to a retro typeface evocative of this romantic European capital. For the catalog development, our moodboards explored the introduction of environmental detail and local splash of color reminiscent of travel and epicurean magazines. We also sourced and priced paper and printing for catalog print runs of over a hundred thousand. The integrated, easily navigable website concept is clean, crisp and confident. A fitting match for the peerless quality of the garments. | |||||||
| |||||||
