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Logo Exploration


Buzz Piece



With a growing number of preservation advocates and city leaders advocating for the conversion of the Stanford White designed Powerhouse to a museum of photography, Truax & Company is centrally involved in advancing the project.

From branding, design, research and copywriting to proposals and presentations to stakeholders and potential funders, Truax & Company is working to grow support for the greatest opportunity for a new, world-class, cultural institution in half a century. All architectural renderings are kind courtesy of project partner Basil Walter Architects.