 | |||||||
|
| |||||||
| |||||||
      
|
|||||||
|
|
|
||||||
|
|
|
|
|
|||
Having established a successful National Public Radio show based on horticultural pursuits in Northern California, Jennifer Jewell engaged Truax & Company to develop her brand with the goal of both creating and extending product lines to establish further points of contact with a burgeoning following. After developing the Jewellgarden brand and an accompanying identity suite, T & Co created a website to house an online journal, archived podcasts, a calendar of regional gardening events and press for print articles. In 2008, we designed and test marketed a gardening themed calendar featuring regional plants and flowers. When the first print run sold through, we designed a more ambitious 2010 calendar in both a journal and wall hanging format. With continued commercial success, T & Co was then asked to extend the line to fifteen printed Jewellgarden products in total. |
|||||||
|
|||||||
|
|||||||
| |||||||
