BRANDING

The design and consistent expression of a brand is the central opportunity to telecast any and every point of difference in a competitive, commercial landscape. Our branding approach identifies every positive attribute to maximize resonance with consumers and partners.

Truax & Company took all the individual aspects of my creative output and brought them together in one energetic, stunning and harmonious whole."

—Jennifer Jewell, Jewellgarden     read more

Logo Development  Your logo is the calling card to your markets, we'll make it work for you.
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Papo d'Anjo  A Lisbon-based high end children's clothier gets a complete rebrand to match the peerless quality of the garments.
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Acanthus Architecture An architecture firm rebrands and rolls out a new site to better showcase their impressive and varied project work.
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Pine River

Pine River Capital Management Truax & Company refines a logo and develops a successful website for this global asset management firm.
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Charleston Academy of Domestic Pursuits Although legendary in Charleston, the "Deans" were without branding, a web presence or marketing materials. Now they have book deals and media appearances.
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Many Kitchens  Naming of company, branding, comprehensive development of e-commerce platform and e-marketing plan for this curated online marketplace for artisanal food. 
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Short Slate  A complete branding suite reflecting the old world values for this craftsmanship focused slate company. 
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MiWorld  An interactive, global communications portal that connects people in developed countries to new friends and partnering opportunities in the less developed world.
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Jewellgarden  One woman's love for the local and the botanical leads to an NPR radio show, blog, website and a evolving line of exquisite note cards, calendars and gardening journals.
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Manfood  A playful brand development project and sidecar website.
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Flor de Sal  A comprehensive branding and packaging design for a premier catering enterprise. 
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Hartley House  Rebrand, logo, website development and online fundraising platform for one of the oldest non-profits of its kind.
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A. Harris  A venerable, generations old London Jewelry family is ushered into the 21st Century.
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