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Every big idea starts small. Each one is passionately evolved through the artful process of proving that the once impossible is often simply the newly imagined. At Truax & Company, we dream big and wake up fearlessly unconventional. Good morning!

Truax & Company distilled my vision, enhanced the concept's potential and moved it forward beyond expectation.
They made it real."

—Susan Schindehette, Founder of MiWorld     read more

The Knowledge Wheels  Interactive pieces of dimensional, educational art infused with superb design and cleverly written, informative copy.
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5 Borough Bees  The 5 Borough Bee Company was created to support New York’s rapidly growing beekeeping community and market opportunities for its local honeys.
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Museum of Photography  We team with Vanity Fair's Graydon Carter to propose the conversion of a million square foot 1904 classically designed industrial Powerhouse into the best museum of its kind.
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MiWorld  An interactive, global communications portal that connects people in developed countries to new friends and partnering opportunities in the less developed world.
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Jewellgarden  One woman's love for the local and the botanical leads to an NPR radio show, blog, website and a evolving line of exquisite note cards, calendars and gardening journals.
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The New Yorker  An interactive audio archive that allows educators to teach poetry using the spoken voice of the author.
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Bakwin Family Art Collection  A private art collection is digitally restored at its peak for future generations.
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Neptune Foundation's Floating Pool  A bold vision realized after 27 years, the Floating Pool has welcomed 300,000 visitors since its first season at Brooklyn Bridge Park. 
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